Launching a new service or offer
Performance Marketing
Campaigns that bring the right people to a clear offer.
StrategyCreativeTracking
Marmex plans and manages paid campaigns around audience intent, creative angles, landing pages and the quality of inquiries, not just traffic volume.
Where this helps
Performance marketing works when the whole path after the click makes sense.
We do not treat media buying as a separate activity. Campaign structure, creative testing, landing page clarity, tracking and follow-up are planned together, because weak pages and unclear offers waste budget just as quickly as poor targeting.
Example: a company is spending on Meta and Google but cannot tell which leads are useful. We rebuild the campaign structure, align ads with landing pages, add conversion events and report on inquiry quality instead of vanity metrics.
Use cases
When this service is usually the right move.
Scaling beyond organic referrals
Improving lead quality from existing traffic
Building a repeatable testing rhythm
Channels are selected based on attention and buying intent.
Google AdsMeta Ads ManagerTikTok AdsLinkedIn Campaign ManagerGA4Google Tag ManagerLooker StudioHotjar
What is included
What you actually get.
Marmex plans and manages paid campaigns around audience intent, creative angles, landing pages and the quality of inquiries, not just traffic volume.
Channel and budget recommendationAudience and intent planningOffer and creative angle matrixCampaign structure and ad copyLanding page recommendationsUTM and conversion tracking planWeekly or monthly insight notesOptimization backlog
Client example
A practical version of the work.
Example: a company is spending on Meta and Google but cannot tell which leads are useful. We rebuild the campaign structure, align ads with landing pages, add conversion events and report on inquiry quality instead of vanity metrics.
Discuss a similar project
How it looks in the work
Campaign decisions stay tied to the commercial goal.
The visual work, audience plan, landing page and reporting rhythm are treated as one system, so spend is not separated from the offer people actually see after the click.
Media MixLanding FlowRevenue Signals
Audit
Review accounts, pixels, events, landing pages, forms and lead quality.
Build
Create campaign structure, audiences, keywords, creatives, UTMs and conversion events.
Launch
Activate campaigns with controlled budgets and early quality checks.
Optimize
Shift spend, test creative, improve pages and report what actually changed.
Deliverables
Outputs that help the next team move faster.
The output gives the campaign a practical operating system: what to test, where traffic goes and how learning is reported.
Channel planTest matrixLanding logicReporting rhythm
Campaign planAd structureCreative briefCopy anglesTracking mapReporting viewLanding page notesOptimization notes
Business impact
Expected outcomes
The goal is not more activity. It is clearer spend, better lead context and faster decisions on what deserves budget.
Cleaner spendBetter signalsLead qualityNext tests
Best for
Service businesses, ecommerce brands, B2B teams and launches that need trackable demand generation.
Client gets
A clearer acquisition system with campaign logic, creative testing, conversion tracking and business-focused reporting.
Business result
Cleaner spend, better lead context, stronger testing rhythm and clearer decisions about what to scale.
FAQ
Do you only run ads?
No. Marmex connects ads to landing pages, analytics, creative production and follow-up systems.
Can you work with existing accounts?
Yes. We can audit and improve existing Google Ads, Meta, TikTok or LinkedIn structures before rebuilding anything.
What should be ready before launch?
At minimum: a clear offer, a landing page or service page, working form, tracking access and a realistic test budget.
Campaign growth