You run campaigns but cannot judge lead quality
Analytics & Automation
Know what is working and follow up before the opportunity goes cold.
StrategyCreativeTracking
Marmex connects forms, campaign tracking, reporting dashboards and simple automation so marketing activity is easier to understand and act on.
Where this helps
Good marketing systems protect the value created by campaigns and websites.
A lead is only useful if the business can see where it came from, respond quickly and learn from the result. We set up the measurement and follow-up logic that helps teams stop guessing and start improving the path after launch.
Example: a website receives inquiries from ads, organic search and referrals, but nobody knows which source produces quality leads. We map events, clean UTM logic, build a reporting view and recommend email or notification flows for follow-up.
Use cases
When this service is usually the right move.
Forms work but follow-up is inconsistent
Reports show traffic but not useful decisions
You need a cleaner handoff between marketing and sales
Measurement and follow-up should be useful to humans, not only dashboards.
GA4Google Tag ManagerLooker StudioSearch ConsoleMeta PixelGoogle Ads ConversionsMailchimpCRM Handoff
What is included
What you actually get.
Marmex connects forms, campaign tracking, reporting dashboards and simple automation so marketing activity is easier to understand and act on.
Measurement and event mapForm and conversion checksUTM naming recommendationsDashboard structureEmail follow-up flow outlineLead notification logicMonthly insight notesImprovement backlog
Client example
A practical version of the work.
Example: a website receives inquiries from ads, organic search and referrals, but nobody knows which source produces quality leads. We map events, clean UTM logic, build a reporting view and recommend email or notification flows for follow-up.
Discuss a similar project
How it looks in the work
Reporting should show what to do next, not just what happened.
We connect GA4, Tag Manager, forms, ad platforms and follow-up rules so inquiries, campaign spend and pipeline movement become easier to read and act on.
GA4 EventsDashboardsFollow-up Logic
Map
Identify key actions, traffic sources, forms, handoff points and reporting questions.
Connect
Prepare event logic, UTMs, dashboard structure and conversion checks.
Automate
Outline email, notification or CRM handoff flows where they reduce manual work.
Review
Turn reports into decisions, page improvements and campaign priorities.
Deliverables
Outputs that help the next team move faster.
The deliverables connect data, forms and follow-up so the team can understand what happened and what to do next.
Event mapDashboardsUTM rulesFollow-up
Measurement mapEvent planDashboard outlineUTM rulesAutomation flowEmail logicLead handoff notesInsight backlog
Business impact
Expected outcomes
The goal is less guessing: clearer channel performance, faster response and better context around every inquiry.
Clear signalsFast responseLead contextBetter reporting
Best for
Teams running campaigns, receiving website inquiries, managing email lists or needing clearer marketing reporting.
Client gets
A clearer view of campaign and website performance plus a practical follow-up system for new inquiries.
Business result
Cleaner reporting, faster follow-up, better campaign diagnosis and less lost context between platforms.
FAQ
Can you connect this to our CRM?
We can define the handoff logic and support simple integrations depending on the tools available.
Do you build dashboards?
Yes. We can structure Looker Studio-style dashboards around the decisions the business actually needs to make.
Is automation only for big companies?
No. Even a simple email notification, follow-up sequence or source tag can make a small team more consistent.
Measurement clarity