Legal
Cookie Policy
This Cookie Policy explains how Marmex uses cookies and similar technologies across the website.
01. What Are Cookies
Cookies are small text files that are stored on your device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience and give website operators information about how their site is used.
Cookies can be session cookies, which are temporary and deleted when you close your browser, or persistent cookies, which remain on your device for a set period of time or until you delete them manually. Cookies can be set either by the website you are visiting (first-party cookies) or by third-party services integrated into that website (third-party cookies).
In addition to cookies, we may also use similar technologies such as web beacons, pixels, local storage objects and scripts for similar purposes. References to "cookies" in this policy include such similar tracking technologies.
This Cookie Policy forms part of our Privacy Policy and should be read together with it. Where required by applicable law, including the EU ePrivacy rules and GDPR, we obtain your informed consent before placing non-essential cookies on your device.
02. Why We Use Cookies
We may use cookies and similar technologies for the following purposes:
- To ensure the basic functionality of our website, including navigation, form submission and security measures.
- To remember preferences and settings across visits where enabled.
- To analyse how visitors use our website so that we can improve its structure, content and performance.
- To measure the effectiveness of advertising campaigns and understand which channels drive traffic to our site.
- To support remarketing and retargeting activities, where enabled, so relevant advertisements may be shown to previous website visitors on third-party platforms such as Google and Meta.
- To comply with applicable advertising platform policies, including conversion tracking requirements.
03. Types of Cookies We Use
Strictly Necessary Cookies - These cookies are essential for the website to function and cannot be switched off. They are usually set in response to actions you take, such as setting privacy preferences or submitting forms. You cannot opt out of these cookies where the site cannot function without them.
Analytics Cookies - These cookies allow us to count visits and understand how visitors interact with our website. The information collected is generally aggregated. We use this data to improve the website experience. You may opt out of analytics cookies without affecting your ability to use the site.
Marketing Cookies - These cookies may be set by advertising partners to build a profile of interests and show relevant advertisements on other platforms. They may work by identifying your browser or device. You may opt out of marketing cookies at any time.
04. Cookie Details
The following table describes cookies that may be used on our website when the relevant tools are enabled:
| Cookie Name | Provider | Type | Purpose | Duration |
|---|---|---|---|---|
| cookie_consent | marmexdigital.com | Essential | Stores your cookie preferences. | 1 year |
| _ga | Google Analytics | Analytics | Distinguishes users and sessions. | 2 years |
| _ga_* | Google Analytics 4 | Analytics | Maintains session state. | 2 years |
| _gid | Google Analytics | Analytics | Distinguishes users within a 24-hour period. | 24 hours |
| _gcl_au | Google Ads | Marketing | Supports conversion tracking. | 90 days |
| _fbp | Meta | Marketing | Supports ad tracking and audience building. | 90 days |
| IDE | Google DoubleClick | Marketing | Supports ad optimisation and delivery. | 13 months |
05. Third-Party Cookies
Some cookies on our website may be placed by third-party services. We do not control these cookies directly and they are governed by the privacy policies of the respective third parties.
The key third-party providers whose cookies may be present on our website include:
- Google LLC - for Google Analytics, Google Ads conversion tracking and Google Tag Manager. Privacy Policy: https://policies.google.com/privacy
- Meta Platforms Ireland Limited - for Meta Pixel used in advertising and audience creation. Privacy Policy: https://www.facebook.com/privacy/policy
These third parties may use data collected through their cookies for their own purposes, including personalised advertising. We do not have control over cookies set by third parties beyond our consent management configuration.
06. Managing Your Preferences
You can manage cookies in several ways:
- Cookie consent panel - where available, you can update cookie preferences through the website consent controls.
- Browser settings - you can block or delete cookies through your browser settings. Disabling essential cookies may affect website functionality.
- Google Analytics opt-out - https://tools.google.com/dlpage/gaoptout
- Google Ads settings - https://adssettings.google.com
- Meta ad preferences - https://www.facebook.com/adpreferences
Withdrawing consent for non-essential cookies does not affect the lawfulness of processing based on consent before it was withdrawn. Strictly necessary cookies cannot be disabled through our consent controls.
07. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, regulation or our services.
Any material updates will be communicated on our website and, where required, we will request updated consent.
We encourage you to review this page periodically.
08. Contact
If you have any questions about this Cookie Policy, please contact us:
Marmex
Pri vodnej vezi 3, 851 10 Bratislava, Slovakia
Email: [email protected]