You need more awareness around a specific offer
Where this helps
Paid social needs more than boosted posts and pretty visuals.
Social platforms reward attention, but attention only matters when people understand the offer and know what to do next. We build creative tests around audience problems, proof, objections and page journeys so every ad teaches something useful.
Example: a service brand wants awareness and leads on Meta and LinkedIn. We define creative angles, write hooks, prepare static and motion briefs, set retargeting audiences and connect ads to a landing page built for that offer.
Use cases
When this service is usually the right move.
You have proof, visuals or educational content to promote
Your boosted posts do not create useful leads
You need remarketing audiences before heavier acquisition
Creative testing with a business reason behind it.
Meta AdsInstagramTikTok AdsLinkedIn AdsCanvaFigmaCapCutGA4
What is included
What you actually get.
Marmex creates paid social campaigns around strong hooks, useful creative and landing pages that match the promise of the ad.
Audience and offer hypothesis mapStatic, motion and short-form creative briefsAd copy and hook variationsRetargeting and warm audience structureLanding page alignmentCreative performance reviewPlatform setup and QALearning notes for next creative round
Client example
A practical version of the work.
Example: a service brand wants awareness and leads on Meta and LinkedIn. We define creative angles, write hooks, prepare static and motion briefs, set retargeting audiences and connect ads to a landing page built for that offer.
Discuss a similar project
How it looks in the work
Social creative needs enough shape to stop the scroll and enough truth to earn the click.
We build paid social around hooks, proof, audience states and follow-up paths, not random posts. The result feels expressive, but every creative route has a job.
Creative HooksAudience LoopsRetargeting
Angle
Define the audience problem, promise, hook and proof behind each creative route.
Produce
Create creative briefs, ad copy and asset direction for platform formats.
Launch
Set up campaigns, audiences, placements, UTMs and conversion checks.
Learn
Compare creative signals, landing page behavior and inquiry quality.
Deliverables
Outputs that help the next team move faster.
This gives creative production a real brief: hooks, audiences, proof, formats and the landing path behind every ad.
Hook bankCreative routesAudience loopsRetargeting
Creative matrixAd copy setCampaign setupAudience mapRetargeting structureLanding page notesTracking checksCreative report
Business impact
Expected outcomes
The work should create stronger attention, more consistent learning and social campaigns that connect to a real offer.
Scroll stopCreative learningWarm audiencesOffer recall
Best for
Brands with visual proof, strong offers, education-heavy services or audiences that need repeated touchpoints.
Client gets
A paid social system that connects creative, platform targeting, landing pages and follow-up instead of isolated boosted posts.
Business result
Sharper creative learning, better retargeting pools, stronger ad-to-page consistency and clearer social acquisition data.
FAQ
Which platforms do you support?
Meta, Instagram, TikTok and LinkedIn are the common stack, but the final mix depends on audience and offer.
Do you create the visuals?
We can create briefs, layouts, ad concepts and production direction. For larger shoots, we can define the creative system and asset list.
How many creatives do we need?
Enough to test different hooks, objections, proof points and formats. The right number depends on budget and audience size.
Social demand