You have clear service demand in search
Google Ads
Show up when people are already looking for what you sell.
StrategyCreativeTracking
Marmex builds search campaigns around real buying intent, relevant landing pages and cleaner inquiry tracking, so budget is not wasted on vague traffic.
Where this helps
Search advertising is strongest when intent, message and destination match.
People searching on Google are often closer to a decision, but that does not make every click valuable. We separate commercial searches from noise, shape ad groups around intent and make sure the landing page answers the exact question the campaign creates.
Example: a local or B2B service wants more qualified inquiries. We map search themes, split urgent and research terms, write ads around specific offers, add negative keywords and send traffic to focused pages instead of the homepage.
Use cases
When this service is usually the right move.
You want inquiries from high-intent buyers
Current campaigns spend on irrelevant terms
The landing page does not match the ad promise
Search work needs campaign structure and measurement discipline.
Google AdsKeyword PlannerGA4Google Tag ManagerSearch ConsoleLooker StudioCallout AssetsLead Forms
What is included
What you actually get.
Marmex builds search campaigns around real buying intent, relevant landing pages and cleaner inquiry tracking, so budget is not wasted on vague traffic.
Search intent and keyword groupingCampaign and ad group structureSearch ads and offer messagingNegative keyword workflowConversion and form tracking checksLanding page recommendationsSearch term review rhythmReporting and next-step notes
Client example
A practical version of the work.
Example: a local or B2B service wants more qualified inquiries. We map search themes, split urgent and research terms, write ads around specific offers, add negative keywords and send traffic to focused pages instead of the homepage.
Discuss a similar project
How it looks in the work
Search intent is organised into clear offers and useful landing paths.
We separate buying intent, research intent and competitor comparison so budgets, copy, extensions and landing pages match the moment a prospect is actually in.
Search IntentKeyword GroupsLead Quality
Research
Map search themes, competitor ads, customer intent and conversion expectations.
Structure
Build campaigns, ad groups, match types, assets and exclusions.
Connect
Align ads with landing pages, forms, UTMs and conversion events.
Refine
Review search terms, lead quality, cost signals and page improvements.
Deliverables
Outputs that help the next team move faster.
Each deliverable helps search traffic land in the right place with copy, intent and conversion points aligned.
Intent groupsAd copyLanding matchConversion QA
Keyword mapCampaign buildAd copyAsset planNegative keyword listTracking setupLanding page notesPerformance report
Business impact
Expected outcomes
The business should see less wasted intent, stronger offer clarity and a more useful view of which searches create inquiries.
Intent fitQuality leadsLower wasteClearer search
Best for
Companies with clear service demand, location intent, B2B search demand or urgent buyer searches.
Client gets
A cleaner search account, stronger landing page alignment and reporting that shows whether search demand is worth scaling.
Business result
More relevant traffic, fewer wasted terms, clearer conversion data and better landing page discipline.
FAQ
Do you create landing pages too?
Yes. We can recommend improvements or build campaign-specific landing pages when the current destination is too generic.
Can you manage Performance Max?
Yes, but we usually start by clarifying search intent, conversion tracking and landing page relevance first.
How fast can Google Ads learn?
Early signals can appear quickly, but meaningful decisions need enough clicks, conversions and lead-quality feedback.
Search demand